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Brand Strategy
Personal Branding
Brand-Driven Influence Strategy
Brands have never been so visible. Nor so fragile. Relevance is no longer merely a creative matter; it is a strategic decision. It is against this backdrop that OnStrategy’s BRAND FIRST emerges: a project that explores key themes in brand management and creation, drawing on the experience of its partners. From reputation to sustainability, from positioning to stakeholder management and financial assessment: not as trends, but as critical management variables. The editorial vision of the project, from production to curation, is entirely our own, reflected in the clarity and depth of every conversation.
Banco Montepio is for everyone. In a campaign that tackles the negative emotions associated with personal loans with a light-hearted and cheerful approach, no one is better suited than Cândido Costa to embody the idea that when something is really good, we want it all to ourselves.
Our Portuguese Borat has never been short of humour. In this brand-new book, Ukra Monteiro shares with us for the first time the funniest stories from the world of football. Ukra is now available in book form: unfiltered, no holds barred, and packed with stories. Our Portuguese Borat has never been short of humour. In this brand-new book, Ukra Monteiro shares with us for the first time the funniest stories from the world of football.