Minter Creative developed the digital campaign that energized the partnership between Taberna Londrina, a national Francesinha staple, and the Uber Eats delivery platform. Minter Creative developed and produced the strategy, which focused on the effortless convenience with which customers can now enjoy Taberna Londrina’s most emblematic dishes. Central to the campaign’s messaging was the participation of Ukra, a sports personality and Minter Creative talent. His undeniable charisma and authentic connection to Portuguese gastronomy were crucial in generating strong digital engagement.